The Crunch Collapse
Crunch is one of the most temperature-sensitive sensory experiences.
Fresh crunch:
- predictable
- sharp
- satisfying
- stimulating
Failed crunch:
- damp
- stale
- uneven
- collapsing
- emotionally devastating
Crunch deterioration occurs rapidly in:
- fries
- chips
- cereal
- tempura
- crackers
- fried chicken
- toasted bread
There is a specific horror associated with expecting crunch and receiving softness instead.
Especially surprise softness.
The nervous system prepared for:
CRISP.
It received:
MOISTURE.
This can ruin an entire meal emotionally.
