The Ice Hierarchy

Ice dramatically alters beverage experience.

This is one of the most important and least respected truths in modern civilization.

GOOD ICE:

  • crunchy Sonic ice
  • pebble ice
  • tiny hospital ice
  • shaved ice
  • soft chewable ice
  • slush texture

DANGEROUS ICE:

  • giant cubes
  • sharp freezer ice
  • weird hollow cylinders
  • ice with freezer smell
  • cloudy suspicious ice
  • crunchy-in-a-bad-way ice

Some people want beverages specifically because they crave:

  • crunch
  • cold stimulation
  • oral sensory feedback

The ice itself becomes part of the experience.

There are people emotionally attached to Sonic ice with the intensity of medieval knights swearing fealty to a king.

They are correct.

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